Built to Solve the Bookkeeping & Cash Flow Challenges
Propela was born out of our frustration with how poorly managed bookkeeping systems were holding business owners like you back.
Our founders saw how backlogs, disorganized finances, and inefficient systems prevented business owners like you from accessing the insights you need to make confident decisions and grow your company.
That’s why we set out to build a firm that goes beyond basic bookkeeping—we provide expert-level bookkeeping and cash flow management with the financial clarity that empowers you to take control and thrive.
With a combined background in bookkeeping, accounting, finance, business ownership, and project management, our team brings a hands-on approach to solving the unique challenges that service-based businesses face.
Meet Our Founders
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Emily Statler
Head of Service Delivery | Bookkeeping + Accounting Advisor
With over 20 years of experience in accounting and bookkeeping, Emily has a knack for systematizing financial workflows and fixing deep-rooted issues. She is allergic to inefficiency and loves to find the best way to do things. Emily loves to spend time in her garden with her family and their dog, Fozzy.
Connect with Emily on LinkedIn.
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Jacinthe Koddo
Head of Sales + Marketing | CFO Advisor
Jacinthe is a former interior designer turned CEO turned Fractional CFO who deeply understands the financial challenges of entrepreneurship. She has navigated everything from debt management to gaining financial confidence. Jacinthe likes to whip up recipes from her favourite YouTube chef, dream about an off-grid homestead and add to her list of travel destinations.
Connect with Jacinthe on LinkedIn.
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Raul Silveira
Head of Operations | Service Delivery Team Member
Raul's background in marketing and project management provides a unique understanding of how accurate, timely financial data is essential to running a successful business. He loves getting to the source of bottlenecks, and setting up systems and processes that resolve problems for good. Raul is a coffee and craft beer aficionado, and he will rarely say no to an invitation to sit on a sunny patio.
Connect with Raul on LinkedIn.
Whether you're struggling with day-to-day bookkeeping or trying to make sense of your cash flow, we offer solutions that help you grow—and finally start paying yourself what your hard work deserves.
Why We’re Different
More Than Bookkeeping:
A Financial Foundation for Growth
At Propela, we understand that business owners need more than basic bookkeeping.
Our services are designed to help you take control of your financials and make smarter decisions for the future.
By handling everything from bookkeeping and payroll to invoicing and cash flow management, we ensure your business is organized, compliant, and ready for growth.
But we don’t stop there. As your business grows, we provide the strategic insights you need to scale, prepare for a sale, or bring in new management.
With Propela, you’re not just getting bookkeeping.
You’re building a financial foundation that supports long-term success and allows you to pay yourself what you’ve always wanted, but didn’t think your business could afford.